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MCMPP01 - Business Intelligence and Management

One of the key attributes of the Media and Communications Manager of the 21st century is to be able to adapt their management and leadership styles and approaches to suit the organisational culture of their workplace. As the current organisation ecosystem becomes more global, contemporary managerial styles and philosophies gradually shift from top-down approaches to more empowering strategies, which enable team leaders to take ownership of projects and become more autonomous when implementing their plans.

One of the most significant transformations that emerging data technologies has enabled is the way leaders and organisations use data as evidence to inform their decision-making and strategy.

This module will equip students with the necessary leadership skills to communicate, engage and implement strategies and actions informed by data. In addition, the module will provide students with the elementary data analytics and business intelligence tools to make informed and effective decisions in an increasingly datafied society and market. Students will learn the fundamentals of descriptive, predictive and prescriptive analytics, and how these models generate valuable insights for today’s media businesses.

MCMPP02 - International Communications
This module gives students advanced understanding of communications practices in a globalised world and how they relate to political, economic and cultural affairs. The course looks at the impact on international communication of different political and regulatory regimes. It also looks at the impact of globalised communications systems on audiences in different cultural and economic contexts and from regional, national and international perspectives. Students will explore the role of social media in communications and how global audiences consume and produce information. Students will also explore the relationships between communications and international systems, how they are regulated and how new technologies are changing the landscape. The module will also look at the link between

MCMPP03 - Global Media Industries
This module aims to develop students' understanding of the functioning of the global media and media industries, with a particular focus on economic and financial concepts and issues. Students will be introduced to the basic structure and economics of selected sectors of the media industries – such as newspapers, television, radio, and online media and the module will use case studies from a number of different national contexts to investigate and understand the key issues.

MCMPP04 - Business Strategy and Applied Marketing
In many industries traditional business models and processes are being transformed by the spread of new digital technologies and the rise of new disruptive threats.

In order to adapt and thrive, organizations need leaders who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for their business.

This module focuses on how executives can innovate new strategies and business models in order for their organizations to thrive in the digital age. This module helps students to learn to identify, evaluate, and capture business analytic opportunities that create value. Finally, the module explores the challenges that can arise in implementing digital approaches within an organization.

MCMPP05 - Research Methods
The module provides students with the necessary research skills to conduct academic work at a Master’s level. The module will cover a number of key areas of research - qualitative, quantitative, ethnography, audiences etc. - to allow students to comprehend a wide range of methodological approaches to academic media research. The module also works as preparation for the dissertation project. Lectures, as well as seminars, cover the main areas of conducting original independent research. The assignments for the module are organised to encourage students to first engage with learning about core concepts and then begin to consider how they might apply some of the approaches covered in their own research. The first task is a methodological critique that requires students to evaluate ways in which published research uses diverse research methods. The second is a dissertation plan that invites the students to start conceptualizing their research project. Through these tasks the module invites students to centralise the process of research during their studies.

MCMPP06 - Strategic Public Relations
Strategic Public Relations module examines the role of public relations and strategic communication in various types of organisations ranging from private companies to governments and non-profit organisations (NGOs). The aim is to provide an overview of key theoretical frameworks, concepts and models that are important for understanding of public relations practice. You will also be introduced to a range of public relations communication strategies, techniques and skills required to address communication challenges within a variety of public relations specialisms, including corporate communication, digital communication, crisis communication, political public relations, employee communication, public affairs, and advocacy. On completion of this module, you will develop an awareness of the strategic nature of public relations as a managerial function inside organisations as well as its role in culture and society and a capacity to critically apply theory and techniques to real world cases.
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